Ngokuvamile i-app iziveza ngokukutshela konke ekwaziyo ukukwenza.
Uhlu lwezici. Imicibisholo enyukayo. Izinto, ezithembisayo, ukushintsha impilo yakho.
Namuhla ngifuna ukwenza okuphambene.
Ngifuna ukukutshela izinto ezintathu i-Cashfulness engazenzi. Futhi hhayi ngoba asikafiki lapho, noma ngoba ngelinye ilanga sizozengeza.
Izinto ezintathu esinqume, ngamabomu, ukuthi asisoze sazenza.
Ngikwenza lokhu ngoba ngikholelwa ukuthi i-app — njengomuntu — iqondakala kangcono ngaloko ekwenqabayo ukukwenza kunaloko ekukhombisayo efasiteleni.
Izici ziyakopishwa. Ukwenqaba, cha. Ukwenqaba kuyisinqumo, futhi isinqumo sitshela ukuthi ungubani.
Ukwenqaba okuthathu okulandelayo kunento efanayo. Akukho namunye kwazo umkhawulo wobuchwepheshe, ohlobo lokuthi “asikwazanga”. Yizinqumo ezintathu zamagugu. Iminyango emithathu ebesingayivula, eminingi bayivula, futhi thina siyikhiye ngaphakathi.
Ngizokutshela ngayinye ngayinye.
Okokuqala. Ngeke sikuphathe ngobuqili
Ngiqala ngento engatholakali kalula, ngoba yiyona okungakhulunywa kabanzi ngayo.
Ama-app amaningi — hhayi awezimali kuphela — akhelwe ukuthi akushove uye ezintweni, ngekhanda elipholile, ongangazikhethi.
Lezi zindlela zinegama: zibizwa nge-dark patterns. Ngiyahumusha ngoba yisikhathi sokuqala ngisebenzisa lelo gama: yizindlela “ezimnyama”, izinhlaka zesixhumanisi ezakhiwe ngamabomu ukuqondisa isinqumo sakho kuloko okuzuzisa lowo owenza i-app, hhayi wena.
Inkinobho enkulu ehlobene “yamukela konke”, ne kwaleyo yokuthi cha efihliwe incane, empunga phezu kwempunga. Ukukhansela okungcwatshwe ekugcineni kwemenyu eziyisithupha. Isaziso esikwenza uzizwe unecala uma wenqaba: “cha, ngiyabonga, angithandi ukonga”. Isikhathi esehlayo ukuthi unqume ngaphambi kokuba ucabange.
Konke yizindlela zokushintsha isinqumo sakho ngokushova ongakucelanga.
Ku-app yezimali zomuntu siqu, lokhu bekungaba nobuthi obukhulu nakakhulu. Ngoba kuthinta imali yakho, futhi kuthinta ukwesaba kwakho.
Cabanga ukuthi kungaba lula kanjani.
Isaziso esakhelwe ukukunikeza ukukhathazeka: “Uchitha kakhulu!”, ngombala obomvu, mhlawumbe ngobusuku beSonto. Uvula i-app inhliziyo yakho igxumagxuma, futhi lokho kugxuma okwengeziwe yikho lokho amanye amamodeli ebhizinisi awabiza nge-“engagement”.
Inombolo ecwazimulayo ukukwenza uzizwe usemuva kunabo bonke.
Isaziso esikushova uye emkhiqizweni okumele uwuthenge, sifihlwe njengeseluleko sobungani.
Thina angeke sikwenze lokho. Nanini.
Izaziso ze-Cashfulness zimbili kuphela ngohlobo, futhi akukho namunye ekhona ukwenza uncike kuyo.
Kunezaziso ezijwayelekile, ezinolwazi: ukuxhumana kwesevisi.
Futhi kunezaziso zomuntu siqu, ezihlangene nesimo sangempela sama-akhawunti akho: “kusele izinsuku ezinhlanu ukuvala isabelomali, futhi usemgceni”. Ulwazi oluwusizo, ngesikhathi esifanele, futhi lapho kudingeka njalo kuba nesixazululo esingaba khona eceleni. Akusoze kwaba iphimbo elikhalayo. Akusoze kwaba “buya, sikukhumbulile”.
Umgomo esizinike wona uwumugqa owodwa, futhi ngifuna ukuwubhala ngokugcwele: i-app ayikaze ikubhalele ngoba kusizuzisa thina ukuthi uyivule. Ikubhalela kuphela lapho kukusizile wena.
Kukhona isizathu esijulile ngemuva kwalokhu ukwenqaba.
Ukuphatha ngobuqili nokuthula akukwazi ukuhlala ndawonye ku-app efanayo.
Uma ngikushova, ngikuphazamisa. Uma ngikuphazamisa, ngikuphuca kanye lokho i-Cashfulness ekhona ngenxa yakho. I-The calm side of money akulona igama lomkhankaso lewebhusayithi: kuyisithembiso esaphuka esazisweni sokuqala esakhelwe ukusheshisa inhliziyo yakho.
Yingakho ukuphatha ngobuqili kungeyona isici esakugwema ukuyengeza. Kungumnyango, uma sasiwuvula, obuzowisa konke okunye.
Okwesibili. Ngeke senze imali yakho ibe umdlalo
Ukwenqaba kwesibili kungumzala wokokuqala, kepha kunobuso obujabulisa kakhudlwana. Futhi yingakho kukhohlisa kakhudlwana.
Uyawazi lawo ama-app aphendula ukonga kube umdlalo?
Izinsuku ezilandelanayo lapho uhlala ngaphansi kwesabelomali, ngesithembiso esingabonwayo sokuthi ungaphazamisi uchungechunge. Amabheji okuvula. Izinhlamvu zemali ezingabonwa. Amazinga okukhuphuka, kungathi ukuphatha ama-akhawunti asekhaya kungumdlalo.
Igama lobuchwepheshe yi-gamification: ukuthatha izindlela zokusebenza zamageyimu evidiyo — amaphuzu, izindondo, uchungechunge okungafanele luphazanyiswe — bese ukusebenzisa lokho kokuthile okungesiwo umdlalo.
Kubukeka njengokuphambene nokuphatha ngobuqili, ngoba kunemibala futhi kunobungani. Empeleni yinto efanayo enengubo ejabulisayo kakhudlwana: isebenza ukukugcina uncamathele esikrinini.
Lezo zindlela azilinganisi imali yakho. Zilinganisa ukuba khona kwakho. Zikuvuza ngoba ubuyile, hhayi ngoba usumncono.
Futhi zishintsha ukunaka kwakho kusuka kwidatha eyiqiniso ebalulekile — ukuthi kunani lokho onakho ukhipha lokho okukukweletayo — kuya ephuzwini i-app eliziqambele ngokwayo.
Inombolo yokuqala ngeyakho. Eyesibili ngeye-app.
Ake senze isibonelo esifushane, ukuze umehluko ubonakale.
UMarco unochungechunge lwezinsuku ezingamashumi amathathu “isabelomali silandelwe” ku-app enjena. Uyazigqaja ngaleyo nombolo. Ngobunye ubusuku ukhathele, esendleleni, futhi ukuze angaphazamisi uchungechunge ubhalisa isindleko ngokulinganisela, kuphela ukuze aphawule ibhokisi.
Leso senzo asimenzanga umcebo ngisho neyuro elilodwa. Kuvikele iphuzu elikhona kuphela ngaphakathi kwe-app.
Thina asenzi i-gamification. Akukho chungechunge, akukho amabheji, akukho amaphuzu, akukho amazinga, akukho izinhlu; ngisho nasekumelaneni newena wezolo.
Uma ushiye iviki, awulahlekelwa lutho. Alukho uchungechunge oluphindela ku-zero, alikho ikhasela eliwayo. Inombolo yakho ihlala khona, ikulinde ngokuthula uma ubuya.
Ukuqashelwa, e-Cashfulness, kuncane futhi kubalwa, futhi sikuxhume nezimo ezingempela: uma uqedela okokuqala uhlu lwengcebo yakho, noma lapho ufinyelela isabelomali ozimisele sona ngokwakho.
Umehluko usondele khona ngokugcwele. I-Gamification ivuza ukuziphatha: ubuyile. Thina siqaphela umphumela: usukuqonda ukuthi umi kuphi.
Isizathu esijulile silula, futhi kimina siyisisindo.
Imali yakho ayilona umdlalo.
Kuyithuluzi othenga ngalo isikhathi, inkululeko, amathuba okukhetha. Ukunquma ukuthi kungakanani okubekwa eceleni, uma uzoshintsha umsebenzi, ukuthi umi kanjani ngempela, izinqumo zomuntu omdala. Kufanele kube nokuthula nokunakekela, hhayi izibani ezincane nemikhosi.
Mayelana nalokhu, ngabhala isihloko esiphelele, ngoba kuningi obekufanele kushiwo: kungani singayenzi imali yakho ibe umdlalo. Lapha kwanele ukubeka iphuzu: kuyisinqumo, hhayi ukukhohlwa.
Okwesithathu. Ngeke sibheke imininingwane yakho
Ukwenqaba kwesithathu yikho okungijabulisa kunakho konke. Futhi kungakho okuxega kakhulu ekujwayelekeni komkhakha.
Izimali zomuntu siqu ziyindawo ogcina kuyo izinto ongathandi ukukhuluma ngazo ngisho nabangane. Ukuthi kungakanani ozuza ngempela. Kungakanani obeke eceleni, noma kungakanani okuncane. Isikweletu esikusinda kunalokho okuvumayo.
Uma ngisho usola ukuthi umuntu, ndawana thize, angaqaphela, lezo zinombolo awusoze wazibhala ngokuphelele. Futhi i-app yezimali oyiqambela amanga ngokushiya into ayisebenzi ngalutho.
Yingakho sakha i-Cashfulness ngendlela esingakwazi ukubheka. Futhi lapha ligama linesisindo elithile: ukungabheki kwehluke ukungakwazi ukubheka.
“Asibheki” siyisithembiso sentando enhle: sithembe, singabantu abahle.
“Asikwazi ukubheka” siyisithembiso sokungenzeki: nakuba besifisa, ngeke sakwazi.
Sikhethe okwesibili, futhi sikukhethile ngezindlela ezimbili eziqinisana.
Eyokuqala imayelana nokuthi ungubani. Uma ubhalisa asikuceli igama, isibongo, inombolo yesazisi, usuku lokuzalwa, ikheli noma inombolo yocingo. Sicela isiteketiso — noma yisiphi osifisayo, ngisho esiqanjiwe: “Kaputeni”, “Iseyili”, noma yikuphi okukujabulisayo —, i-imeyili ne-password. Ama-akhawunti akho uwabiza ngendlela ekusiza wena: “I-akhawunti yebhange”, hhayi “I-akhawunti kaThemba Nkosi”.
Kanjalo, ngisho nomuntu obenokungena kwidatha yamabhuku angabona isiteketiso esingaba yini nezinye ama-akhawunti kanye nezinhlelo zokuthengiselana, ngaphandle kwendlela yokuxhumanisa lezo zinombolo nomuntu ongempela onguwe.
Indlela yesibili imayelana namadokhumenti owaloyilayo: izitatimende, izinvoyisi, izinkontileka, amaphalisi. Yileyo eyimpahla enokunakekelwa okukhulu kunazo zonke: igcwele igama eliphelele, ikheli, izamba.
Kulawo madokhumenti sisebenzisa ukuvikelwa okubizwa nge-end-to-end encryption: ngaphambi kokuba ifayela liphume kwifoni yakho noma ikhompyutha, liguqulwa libe yisigaba sezinhlamvu ezingafundeki. Liphuma sekunjalo. Kuseva yethu kufika umsindo, futhi kuhlala kuwumsindo. Kuphinde kubuye kufundeke kuphela kwidivayisi yakho, ngenkinombho ezalwa kuwe futhi engaphumi lapho.
Umphumela ngiwusho ngendlela ecacile kakhulu enginayo.
Amadokhumenti akho angeke sikwazi ukuwafunda thina, esakhile i-app. Angeke akwazi ukuwafunda noma ubani ophatha amaseva. Angeke akwazi ukuwafunda umhlaseli okusasa ongangena ezinhlelweni zethu: uzothola ezandleni zakhe amafayela angasebenziseki.
Hhayi ngoba sithembise ukuziphatha kahle. Ngoba sizisusele, ngamabomu, ithuba lokungakwenzi lokho.
Kukhona intengo yeqiniso, futhi ngingcono ukukutshela mina uqobo: uma ulahlekelwa yi-password futhi namagama okubuyisela ikhiye lakho, lawo madokhumenti aba angafundeki phakade, ngisho nakithi. Ayikho inkinobho ethi “ngikhohlwe konke, ngithumelele futhi amafayela”. Yiyona nhlangothi enye yekhiye esingenayo ikhophi yasekhaya ezandleni zethu.
Futhi kukhona umphumela odlula okobuchwepheshe: asenzi ukuqamba isiqu. Asihlaziyi ukuziphatha kwakho ukuze sikuthengisele okuthile, asakhi isithombe sezokuthengisa ngawe, asidluliseli izinombolo zakho kwabangaphandle.
Hhayi ngoba singcono kunabanye. Ngoba sinqume ukuthi imininingwane yakho akuwona umkhiqizo wethu. Umkhiqizo wethu yithuluzi. Izinombolo zakho zihlala ezakho.
Mayelana nokuthi lawa mazinga amabili asebenza kanjani ndawonye — ukuzazi ngaphandle kwegama namadokhumenti asongelwe — ngabhale ngokwahlukene, ngoba kufanelekile ukuba nesikhala: ubumfihlo obuqinile, amazinga amabili nesithembiso esisodwa. Lapha kwanele umusho ohlanganisa konke: i-Cashfulness ayazi ukuthi ungubani, ayifundi amadokhumenti akho, ayiqondi izinombolo zakho. Amakhiye unawo wena kuphela.
Kungani i-manifesto ngokungabikho
Mhlawumbe uyazibuza ukuthi kungani ngikhethe ukukwazisa i-Cashfulness ngokuqala kokuthi “cha” okuthathu.
Ngoba lokho “cha” kuyingxenye enzima.
Ukwengeza isici kulula, futhi ngokuvamile kuzuzisa lowo owenza i-app. Ukushova okunye kugcina abantu bencamathele. Uchungechunge olunye lubenza babuye. Idatha eyodwa ingase idayiswe futhi.
Ukusho cha kukho konke lokhu kudinga. Kusho ukudela ama-lever asebenzayo — asebenza ngempela, yingakho ekhona yonke indawo. Kusho ukwakha umkhiqizo othula kancane, ongancamathi kangako, othi ekuqaleni ubonakale ukuthi wenza nokuncane kunezinye izinketho.
Sikwamukele, ngoba kukhona intambo ehlanganisa lokho ukwenqaba okuthathu.
Ngeke sikuphathe ngobuqili nanini, ngoba sifuna unqume ngekhanda, hhayi ngesisu esisikuphazamisile.
Ngeke senze imali yakho ibe umdlalo, ngoba sifuna ubone idatha eyiqiniso, hhayi iphuzu esiliqambile thina.
Ngeke sibheke imininingwane yakho, ngoba sifuna ubhale iqiniso, ngaphandle kokungabaza ukuthi kukhona ohlwayayo.
Intambo ihlala ifana. Kungumehluko phakathi kwethuluzi elisebenza ngenxa yakho nesevisi esebenza phezu kwakho.
Cishe konke, kwidijithali yanamuhla, kusebenza phezu kwakho: kuthatha ukunaka kwakho, kukwakhe, kuphinde kuthengise. I-Cashfulness ifuna ukuba kolunye uhlangothi. Ithuluzi elingathatheli hlangothi, elikunikeza inombolo yakho — indawo yakho eqondile yomkhumbi, okusho ukuthi, kunani lokho onakho ukhipha lokho okukukweletayo — bese lihoxa.
Asikuthengiseli imikhiqizo yezimali. Asithathi amakhomishini kulokho okwenza ngemali yakho. Asinalo neze inzuzo efihliwe enombolweni oyibonayo.
Sikunikeza inombolo. Indlela ukhetha wena.
Lokhu ukwenqaba okuthathu ngeke kushintshe ngenguqulo elandelayo ye-app. Akulona isigaba, akulona isithembiso sokwethulwa esishaywa uma kufika ingcindezi yokukhula noma kunjani.
Kuyisisekelo. Futhi isisekelo, uma sakhiwe kahle, asisathintwa.
Ngikubhalele lokhu lapha, okumnyama phezu komhlophe, nangalesi sizathu: ukuze ukugcine, ubuye ungiphoqe ukuba ngibike uma ngelinye ilanga ngingakhaphela okunye kwakho.
Lokho ngeke kwenzeke. Kepha kufanele ukuthi isithembiso sibhalwe phansi, hhayi nje ukushiwo.
— Vittorio