Calm and method, together.
Cashfulness was born from an observation: most financial apps generate anxiety. Our hypothesis is that the opposite is possible — without giving up rigor.
We believe money is a tool, not a goal.
We believe people with method don’t need a guru.
We believe frequent notifications are the enemy of awareness.
We believe personal finance should be slow, repeatable, calm.
We believe in privacy as a measure of respect.
Who is behind Cashfulness.
A sailor. Cashfulness is founded by Vittorio Giusti. Degree in Economics, master’s degree in Psychology, Master in Behavioral Finance with honors, member of the Italian Order of Psychologists and formerly of the Italian Register of Financial Advisors. Entrepreneur, startup builder, and for many years a manager with COO and CEO roles in multinational insurance groups; today CEO of Cerbeyra and lecturer at GSOM Politecnico di Milano. Vittorio has been exploring and investigating the intersection of accounting method and psychology for over fifteen years — with more than sixty thousand entries recorded in his own personal books.
Function yes, gamification no.
No badges, streaks, leaderboards. Your wealth is not a video game.
Exact figures, always.
No rounding that lies. When you see €127,450, it’s because it’s €127,450.
Italian first.
We write in Italian. We localize in English afterwards. We don’t talk about "investing" as if we were Wall Street.